A well-established crafts business with a strong reputation and loyal customers — but new enquiries came almost entirely through word of mouth. When the phone didn't ring, revenue stalled — growth depended on luck, not on a system.
We started with how they show up. Their offer was sharpened into the obvious choice for the right customers in their region, and their online presence got an inquiry system that pre-qualifies every request — ending price haggling. Social ads then put their work in front of the right people nearby, with warm-up and retargeting campaigns that pulled qualified traffic straight in. Automatic follow-ups now carry every lead to a decision around the clock, while the CRM brought every lead, message, and customer into one place, so nothing fell through the cracks.
The result: 34 qualified enquiries in 30 days, 9 high-value consultation calls, and a pipeline that now runs in the background — while they focus on the craft.
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