The Best Real Estate Marketing Strategy Right Now

In this blog, we will discuss the most effective real estate marketing strategy to help you generate more listings and clients for your business in the current marketplace. We will explore what most agents are currently doing, what works, and what doesn't work. This strategy is based on extensive experience working with real estate agents and understanding the challenges they face.

The Current Approach:

Many real estate agents rely on their sphere of influence, which includes repeat clients, referrals, and word-of-mouth marketing. They typically use traditional methods such as calls, texts, and mailers to reach out to their network. While this approach has its benefits, such as low costs, it lacks predictability and consistency. Agents often struggle to find new leads and may experience stagnant income levels.

Exploring New Strategies:

To overcome the limitations of the sphere of influence strategy, many agents turn to other methods such as cold calling, buying leads, or running advertising campaigns on platforms like Zillow or Realtor.com. However, these approaches have their own challenges. Cold calling requires a specific skill set and can be time-consuming, while buying leads can be costly and may not always yield high-quality prospects.

The Power of Organic Content:

The key to success lies in creating compelling organic content that resonates with your target audience. By leveraging platforms like YouTube, Facebook, Instagram, and LinkedIn, you can build an audience of local homeowners and position yourself as the go-to real estate agent in your area. Good content creation skills are essential to capture attention, engage viewers, and establish yourself as an expert in the industry.

Organic Growth Strategy:

Creating great content is just the first step. To maximize its impact, you need to distribute it effectively across multiple platforms. By sharing your content on various channels, you increase your reach and visibility, making it more likely for potential clients to come across your brand. Consistency and strategic placement of your content are crucial to building an engaged audience.

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Paid Advertising Strategy:

While organic content is powerful, it takes time to build an audience and see significant results. To accelerate your growth, it's important to complement your organic strategy with paid advertising. Instead of relying solely on third-party lead providers, invest in your own marketing system. By running targeted ads, you can generate leads directly and maintain control over your profit margins.

Nurturing Leads:

One aspect often overlooked is nurturing leads over the long term. Most people are not ready to buy or sell immediately, but they may be in the future. Implementing an omnipresence social ad campaign allows you to stay top-of-mind with potential clients. By retargeting your leads with relevant content and maintaining consistent visibility, you increase the likelihood of converting them into clients when the time is right.

Listing Appointments and Beyond:

With a well-rounded marketing strategy in place, you can expect higher profitability, increased lead volume, and improved conversion rates. By generating quality leads through your lead generation ads, setting appointments effectively, and nurturing leads through an omnipresence ad campaign, you position yourself for success in listing appointments and ultimately securing more business.


The best real estate marketing strategy right now combines organic content creation, strategic distribution, paid advertising, and lead nurturing. By implementing this comprehensive approach, you can differentiate yourself from competitors, attract more clients, and achieve long-term business growth. If you're open to learning and want to explore how this strategy can be customized for your business, schedule a free strategy session to discuss your specific needs and goals.

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